Welcome to Benchmark Hospitality International
Maximization. Optimization. Not Standardization.
We approach every project with a customized approach, tailored to the physical project, ownership's needs, and the local and regional market. We never assume that everything we do works for every property. As evidenced by our diverse portfolio, no two assets are the same and no two markets are the same, but all have the consistency of Benchmark's quality, service, and performance.
We value our entrepreneurial approach as a distinct competitive advantage over other management companies who, by attempting to standardize everything to the lowest common denominator, squelch creativity. We often say, "we've done a lot of things we've never done before,"—and we like it that way. We think in terms of maximization and optimization, not standardization. Yes, we have minimum standards and policies, but we expect our managers to think on their feet and not always look to a manual on the shelf for answers.
Read the full article recently published from Hotel Business Magazine.
(Posted with permission of Hotel Business)
Benchmark Hospitality International formally introduced its new hospitality brands to the national travel press during a luncheon at Per Se in Manhattan.
“Storytelling is the great elixir,” said Cabañas, explaining that’s how the company inspires executives and employees to accomplish that goal.
The Benefits of Independent vs. Chain Affiliated Management
Distinctive destinations. Authentic experiences. Uniquely independent.
Where Luxury is Personal