As Regional Vice President of Sales and Marketing for Benchmark Hospitality International, Courtney Lowe is responsible for the company’s east coast properties. He brings a highly skilled strategic approach to Sales and Marketing with an expertise in high-end luxury resorts. Mr. Lowe is a hospitality industry veteran with over twenty years in the sales & marketing field.
Mr. Lowe’s skill set includes a very strong combination of group sales and transient travel. Most notably, Mr. Lowe has championed many successful leisure travel campaigns in the resort arena utilizing unique packaging and rate promotion programs. His knowledge of Internet marketing coupled with a strong revenue management practice has yielded outstanding results in his recent career.
Mr. Lowe was previously the successful director of sales and marketing for Bedford Springs Resort, the historically important property located in central Pennsylvania, which Benchmark opened and operated at the time. During his tenure with the resort and in its first year of operation following restoration, he and his team achieved remarkable success developing new business for the property, which had been closed for 20 years, and eventually dominated the market.
Prior to joining Benchmark Hospitality International, Mr. Lowe was General Manager for the Equinox Resort & Spa of Manchester Village, Vermont. He began with the landmark resort as Director of Sales and Marketing, experiencing significant success in this role. While at the property, Mr. Lowe worked under the RockResort brand.
Courtney Lowe also served as Director of Sales & Marketing for the renowned Boar’s Head Inn & Resort of Charlottesville, Virginia. Prior to this, he held the title of regional sales executive for Corcoran Jennison Companies of Boston, responsible for the Ocean Edge Resort of Brewster, Massachusetts, Cranwell Resort in Lenox, Massachusetts, and Hawk Mountain Resort of Killington, Vermont.
Mr. Lowe graduated from Ohio Wesleyan University, earning a Bachelors degree in Economics and Management. He has served on the board of a number of professional organizations, including the Hotel Sales & Marketing Association of Virginia, the Vermont Chamber of Commerce Board of Directors, the New England Inns & Resorts Association, and the Vermont Convention and Visitors Bureau.